Press Release

Award Winning Technology Comes to the Big Apple

CloseVU Live at D-SPORTS Conference in NYC

Click, Frame, Zoom -- Mobilize Your Video Content

Cambridge, Massachusetts — October 16, 2007 — CloseVU, the company founded to mobilize sports and action content, presents CloseVU Live with Smart Zoom Advanced Technology at the upcoming D-SPORTS Conference sponsored by the Sports Video Group on October 24, 2007 at the Helen Mills Event Space and Theater in New York. CloseVU technology was awarded a Pick Hit Award at IBC 2007 for its mobile TV technology; capabilities that dramatically evolve current industry workflows. CloseVU incorporates the most advanced video processing algorithms to deliver razor sharp video – with special emphasis on tight close up shots - to mobile handsets.

The CloseVU Producer user interface makes it easy to quickly assemble conventional HD and SD video into rich mobile content that has the right presentation for small-screen devices. When sports video is shown on a mobile device, it’s hard to keep track of the action because the large-scale format doesn’t translate well to handsets. CloseVU Smart Zoom solves the problem and deliver a picture that’s properly scaled, zoomed, and focused on the critical action.

CloseVU Live - Mobilize the Action as It Happens

CloseVU “Live is a breakthrough product that allows broadcasters to create picture-perfect mobile content while their live broadcast is in progress. The mobile content is properly re-framed and sized to show the best camera angles and close-ups for small screen viewing. While the game is in progress, producers apply “Live” Smart Zoom. They simply click and frame an object or part of the field to make it larger. CloseVU “Live” Smart Zoom targets that section and in just a few seconds delivers a mobile-friendly version with smooth, natural camera angles and close-ups that have optimal image quality for the smaller mobile screen. CloseVU Live integrates easily into the production workflow with SDI or Analog video connectors.

About CloseVU

CloseVU is an innovative start-up that develops post-production tools that will aid video editors to adapt video content to formats that are optimally viewed on the small screen of Mobile TV. CloseVU has developed unique image processing algorithms technology which will adapt and repurpose original HD or SD video content to Mobile TV. CloseVU is supported by The AmShav Technology Innovation Center, located at Sde Boker College at the edge of Israel’s Negev. (www.amshav.co.il).

For further information, please contact:

North America
Janice Dolan, Zazil Media Group
(p) +1 (617) 817 6595
(e) janice@zazilmediagroup.com

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